I challenged myself to go live on Instagram to get out of my comfort zone, grow my business, and better serve my audience and these are my take-aways.
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I’m socially challenged. There I said it. I never had a ton of friends and I suppose I never wanted a ton. I wanted quality over quantity because those few friends I did have, I knew they liked me for me.
I’m not everyone’s cup of tea. I’m a little weird, to be frank. I’m also more straightforward than I thought.
I’ve been accused of having no filter, I say what I think. I’m a nerd but I also like crystals and hiking. I never really found my niche growing up so I floated around as a good wallflower does. I’m nice, quiet, unassuming, I think so at least.
So when I began to pursue entrepreneurship, I found out that I had a severe learning curve ahead of me. It’s not easy for me to speak my mind, no one really listened before. To make a name for me is tough when I’d rather quietly observe. But being the nerd that I am, I made it my mission to learn how to do those things. Where there is a will, there is a way, right?
Instagram is less scary to go live on because there are filters.
That sounds silly, I’m sure, but filters almost made it feel like I could be someone else? Put on a cute filter and I had a little courage all of the sudden. Also, less people watch Instagram lives (in my experience) so it was fine talking to the one person that was there.
But Instagram does have more reach if you use the right hashtags. So for all the live videos I did and posted onto IGTV (Instagram TV) I was getting approximately 30 views per post. It’s also easier to find your niche on Instagram because of those hashtags, they’re a beacon for your kind of people.
Every day I went live, the more confidence I found in myself.
It became no big deal. I would look up something to talk about or what was currently important in my day and talk about it. It helped me with confidence as well as narrowing down my niche audience.
Why? Because for every video that I did I found out that the theme of what I liked talking about was emotional and mental management, spirituality, and personal growth. I discovered more about myself than I thought I would.
I also gained at least one follower every day, which was awesome! The more people that watch your videos or like your posts on Instagram the more people that Instagram will show it to. So it did accomplish my goal, which was to broaden my audience and my potential new friends.
Oh, and I did gain a few awesome friends from it. There’s a woman from the U.K. that I’ve gotten to know very well now and it strengthened some other friendships too. For a little while it was overwhelming how many people I was talking to!
I did start out on Facebook. And I think I will go back there.
While short little snippets are good for Instagram, longer more educational ones are better for Facebook. With all of the research that I did, that was a common theme. No one says ‘watch my IGTV’ as much as they say ‘join my Facebook Group’.
I never did think that Instagram was the most ideal place for my lives anyway but mostly because Instagram is highly aesthetic. Having hair, makeup, angles on point is significantly more important there and that’s never been a large focus in my life.
Part of why I ceased going live every day was that we went away for a few days. If you’ve ever tried to go on vacation with two children under two, you understand why I no longer had the mental acuity to speak in full sentences. And once I skipped a day or two, it was easier to keep skipping them.
I will continue to make Instagram lives however.
The Instagram lives that I will be focusing on going forward will be more promotional type of things. It can be where I do focus on having my makeup 100% on point. See, I don’t even feel natural saying that.
My area of expertise has always been function over fashion and that’s why Facebook is where my ideal tribe hangs out. They’re all the other ones who are like me and just throw makeup on their face so that they look like a nicer version of themselves. Instagram is for contouring and highlights and who knows what else (because I clearly don’t).
And I’m all for it if it is for you! I have all of those components and I do enjoy using them when I feel that the occasion arises. For my wedding, I did my own makeup (because I don’t like it when other people do it) and I highlighted and contoured and used the fancy brushes that I never use.
I know how to but for my daily look, I like a quicker and more natural approach. Facebook is fine with that approach and that look and the audience there enjoys watching videos that aren’t perfect. And that is perfect for me.
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